Dear Liz: We are in our 60s and looking to downsize. We’re living in an apartment now and don’t like it, so we want to buy a small house. Also, our finances took some serious hits in the recent economy and we’re trying to rebuild. But in trying to sell our possessions, we’re learning that people want us to discount the item beyond belief or even expect to get it for free. People talk about using Craigslist and EBay to generate cash but it looks like a waste of time. Do you know of other options?

Answer: Your two goals are somewhat in conflict with each other, so you need to clarify which is more important. Is your primary aim to shed your excess stuff so you can get on with your life? If that’s the case, then your focus should be on getting rid of what you don’t need rather than squeezing top dollar from it. If it’s more important to harvest the maximum value from these unwanted items, you’ll need to invest more time and effort in marketing your goods.

It may help your decision-making to get a reality check on the value of your stuff. If you believe that you have some quality items — antique furniture, rare collectibles or expensive artwork — you could hire an appraiser to give you an idea of their market value as well as some ideas where these items could be sold.

Consignment stores and auctions can sell your stuff, although you typically have to split the proceeds. Another possibility if you have quality items is to hire a company that specializes in estate sales to sell your things. These companies also typically take a hefty percentage of the sale proceeds — often 30% or more.

If what you own is mostly mass-produced, though, you’re unlikely to recoup much of what you spent. Many people erroneously cling to the idea that their possessions are worth what they paid for them, or at least something close to that. In fact, that purchase price is what economists call a “sunk cost,” which can’t be recouped. The best you can do is get fair market value for your items. “Fair market value” doesn’t mean the price you think is fair; it means what a willing buyer would pay a willing seller when neither is under any duress to buy or sell.

Craigslist and EBay are two marketplaces that can give you a pretty good idea of what those values might be.