How to give money advice that sticks

Unsolicited money advice is like stale fruitcake: Most people wish the givers would just keep it to themselves.

Still, those who are “good with money” often want to help friends and family who struggle. Many of us remember the timely money tip that made all the difference: when a co-worker suggested we contribute to the company’s 401(k), for example, or that time a relative warned us off an investment that really was too good to be true.

In my latest for the Associated Press, I turned to neuropsychologist and executive coach Moira Somers, author of “Advice That Sticks: How to Give Financial Advice That People Will Follow.” Her book was written for financial planners, but the techniques she suggests, backed by behavioral finance research, could be helpful for anyone who wants to give effective money counsel.

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