AMC just made a dumb decision by banning outside food from its 304 movie theaters.
I wish companies would get over this idea that the answer to their financial problems is putting the screws to their customers, particularly when said customers have many, many other options.
It’s like Chase’s short-lived decision to levy “inactivity fees” on customers who don’t use their cards enough, or Bank of America’s threat to impose annual fees on people’s accounts. Those of us with good credit can and do simply take our business elsewhere. Faced with a shrinking pool of good customers, issuers have to back off. (Chase already has, and I suspect BofA will, too.)
Yes, attendance at the movies is falling, and no, the ticket prices alone don’t cover movie theaters’ costs. But there are other ways to cope than telling people they have to eat your overpriced (and violently unhealthy) snacks, or go without.
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